Sociolocigal point of view of what´s happening in music industry

Here is videoclip of Jerry Del Colliano from UCS Thorton School of Music giving some advice to people who are aiming to be a part of music industry. I like the, not so often heard, sociolocigal point of view of his speech. He says that the most rapid and biggest chainges are not happening only in technology put in our society as well and that is what you need to consider the most as an artist.

Link to the videoclip:
http://uk.youtube.com/watch?v=1TUZf0oBVZE